Tropic uses a direct sales and network marketing business model, in which sales people host party plan events where customers can try the products before purchasing. Sales people also can attend commercial events and have personal web-shops, where products are sold online. While the Maldives-inspired box includes items to evoke the feel of a relaxing tropical getaway, the French-style kit includes the essentials for having a romantic candlelit dinner. There's also the Tokyo-inspired box to help IKEA customers enjoy their green tea while kneeling on cushions.
Alcohol brands are launching their products in a box format for ease of use
Trend - In order to make their products more accessible—especially for outdoor gatherings—brands are offering spirits and cocktails in box packaging. Many companies are emphasizing the convenience of this format during the government-imposed COVID-19 lockdown.
Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Workshop Question - Conceptualize a packaging format that prioritizes convenience.
Score
27,513 Total Clicks
Aug 19 — Dec 20
This Month and Mild
Description
Business In A Box Tropical
Our Fruit Lady jigsaw puzzle is like a tropical vacation in a box. The image was created by artist Holly Maguire, who loves travel and Mexico. We worked with Holly to create a puzzle that is both eye-catching and fun to put together.
This cute and colorful puzzle is the perfect antidote for the stresses of modern life. Working on a jigsaw puzzle helps you unplug, use your hands, exercise your mind and connect with people around the table. Our puzzles are great for me-time or gathering with friends and family.
Let’s be Better Together.
This cute and colorful puzzle is the perfect antidote for the stresses of modern life. Working on a jigsaw puzzle helps you unplug, use your hands, exercise your mind and connect with people around the table. Our puzzles are great for me-time or gathering with friends and family.
Let’s be Better Together.